Battle of the Bloodlines is a campaign concept for Clash Royale that celebrates friendly rivalry and the strong bonds it creates. The goal was to build an experience that brings competition to life—whether it’s between friends, siblings, or partners. The campaign introduces a new character, Lady J, played by Jennifer Lawrence, whose dramatic personality kicks off the story. With in-game challenges, interactive out-of-home ads, social media activations, and a live event, this campaign invites players to connect, compete, and turn personal rivalries into epic battles.