Client Work
Studio Lafayette
During my six months at Studio Lafayette, I worked on branding, visual identity, and editorial design projects across the Lafayette Square ecosystem. For Lafayette Home and SBA Lafayette, I helped develop the brands from the ground up, including naming, logo design, color, typography, photography, and art direction. Once the final brand systems were selected, I used Standards to create web-based brand guidelines for each identity. I also designed layouts for Lafayette Square Institute publications, using information design and visual storytelling to make complex topics clear and engaging.
Creative Direction: Thomas Moon, Angel Lee & Aaron Ricchio
SBA Lafayette is a lending platform focused on helping small businesses access funding and financial resources. The brand was designed to feel approachable, trustworthy, and modern, creating a clear identity that speaks to entrepreneurs and growing businesses.
Lafayette Home is a housing platform focused on expanding access to homeownership and affordable housing opportunities. The brand was designed to feel welcoming, trustworthy, and accessible, creating a warm identity centered around home and community.
A series of white papers and issue briefs designed for Lafayette Square Institute using Adobe InDesign. The layouts combine editorial design, typography, data visualization, and information hierarchy to make complex research clear, engaging, and easy to navigate.
