Advertising & Branding
Val Gardena Snow Sports Awareness Campaign
This campaign boosts awareness and enjoyment of snow sports through bold visuals and sharp copy. A red palette and loud typography capture the thrill and risks, while witty writing keeps the message engaging and memorable.
“There are approximately 2 to 3 injuries per 1,000 skier days. Snowboarders face an even higher injury rate of 30%.”
(Rosenbaum, 2023 ski injury statistics, 2024)
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