This campaign allows AI to take over Glossier’s digital space, giving it a modern and techy feel. It kicks off with a glitching product shot on Glossier’s Instagram story, grabbing attention and introducing the campaign. In the inverted image, there is a button that takes users to Glossier’s website, where they can take a quiz to receive tailored product recommendations. This blend of AI and creativity highlights Glossier’s focus on offering up-to-date and engaging experiences for its customers.