Advertising & Branding

Betty Crocker Campaign

Revive Betty Crocker’s legacy by pairing nostalgic visuals with modern storytelling. Cozy Polaroid-like compositions and clever, rhyming copy give the campaign a playful spirit, while corner Post-it notes offer practical baking tips that deepen the brand connection. Together, these elements reimagine Betty Crocker as both a nostalgic icon and an everyday source of warmth in the kitchen.

“In 2020, 99.73 million Americans used Betty Crocker Supermoist Cake mix.”

(Statista Research Department, U.S.: Most used brands of Dry Cake Mixes 2020 2024)

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