Advertising & Branding
Betty Crocker Campaign
Revive Betty Crocker’s legacy by pairing nostalgic visuals with modern storytelling. Cozy Polaroid-like compositions and clever, rhyming copy give the campaign a playful spirit, while corner Post-it notes offer practical baking tips that deepen the brand connection. Together, these elements reimagine Betty Crocker as both a nostalgic icon and an everyday source of warmth in the kitchen.
“In 2020, 99.73 million Americans used Betty Crocker Supermoist Cake mix.”
(Statista Research Department, U.S.: Most used brands of Dry Cake Mixes 2020 2024)