Advertising & Branding
Pepsi Holiday Campaign
Position Pepsi as the go-to drink for the holidays by bringing people together in fun, memorable ways. In partnership with Bumble, Pepsi adds fizz to dating by turning small talk into real connection. Through festive touchpoints, they help users find lasting bonds, making Pepsi more than a drink and a spark for togetherness.
Watch as a guy confidently tells you not to settle for the 'cookie cutter' partner. He reminds you that true connections are built on shared interests and passions, inspiring you to seek your perfect match instead of settling for someone who doesn't truly understand you.
Packaging
The bottle features Bumble’s logo and a holiday hot take to spark conversation. Inside the label is a code and a link to redeem a prize online.
Website
The website connects Pepsi with the Bumble app. Enter your code at pepsi.com to spin the wheel, win a prize, and unlock the exclusive Pepsi Channel on Bumble.
App Takeover
The exclusive Pepsi Channel on Bumble unlocks with a code from the Pepsi site. Connect with like-minded matches, explore local events based on your interests, and get AI help to keep the conversation flowing.
“Honesty is one of the top traits people look for in a partner. It is important to be yourself and share what makes you you for a genuine connection.”
(Lisa Firestone Dating resolutions: 7 characteristics of an ideal partner)